By utilising RSS Feeds into your web site you can bring your blog onto your branded website, binding the blog to your company brand. A blog can therefore be a useful tool to connect your business to your customers. By using a blog this way you can gain feedback from your customers and perspective customers, which you may find useful, helping you to hone your service to meet your customer needs.
Before the internet came to prominence businesses would meet customers face to face over the shop counter or at business meetings and events. Social networking and business work well together, you can get back to meeting your customers at the virtual shop counter, or virtual meeting, where your customers can interact with you. You can regain the feedback that was lost from those face to face meetings over the social network.
There are many options available today to make using a social network easy. Sites like Blogger are free and easy to import into your website or mobile devices using RSS Feed Readers. There are other sites like Twitter that can be used to give a news feed about your business. Twitter apps can be used within your web page, or on mobile devices, keeping your customer in touch with the latest updates about your business.
Keep your business fresh and blog regularly and keep up to date with the latest business trends.
If you need help we can be found at www.in4.org.uk
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